Its nothing new, I mean everyone has seen *new* ads which are similar if not identical to another ad a few years back (some could even be more recent). Thats the beauty of marketing, you can reuse old ideas, if anything, its encouraged to use some element if not complete marketing strategies / messaging from previous campaigns. Sometimes its necessary to sustain a consistent message throughout all campaign and the only way to do so is to recycle.
Thats right, we recycle old school campaigns, rejig it to cater for all product changes and change certain words to ensure that we are up to date with society. Who said you need to be creative to be in marketing =P and you wonder why you keep feeling like you’ve got dejavu as you are walking down town next to some large billboards.
